Sterling
Bank says it is supporting the 2014 Social Media Award, Africa because
of the importance of social media in today’s society and the increasing
role it plays in the lives of people on a daily basis.
The
bank also based its decision on the need to recognise and celebrate
excellence, creativity and the impact of social media on socio-economic
development through its tools and platforms by individuals and
organisations across the continent.
The
Group Head, Strategy & Communications of the bank, Mr. Shina
Atilola, said in a statement that the award also provided the platform
for the bank to further consolidate its position as a leading light in
the social media space.
Atilola added
that the bank could not overlook the importance of social media in
today’s society, hence the need to identify with the award.
He
noted that the bank had recently won the Most Innovative Bank Award
organised by the Nigerian Telecoms Awards courtesy of its Social Lender,
a product that allows members of the social media community to obtain
quick cash from the bank.
According to
the Project Lead of the Award, Mr. Femi Aderibigbe, there are
nomination opportunities into four categories of 15 awards.
He
said, “Interested individuals and organisations can nominate from
October 1 till 27, 2014 for a chance to win any of the coveted awards.
All entries will be judged on influence, originality, creativity,
scalability and impact. The judging process will see winners emerge
through an open and credible system involving the general public, a
virtual council and jury.”
He listed
the Award prizes to include dollar-denominated cash prizes, professional
and institutional trainings on social media and access to mentorship
opportunities amongst other benefits for excellence and impact in social
media practic
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