By Emma Okonji
Etisalat Nigeria has said its subscriber number has been growing at
18 per cent since January 2014, while its active subscriber base has
hit 20 million.
Chief Executive Officer, Etisalat Nigeria, Matthew Willsher, who dropped the hint in Lagos, described the growth rate as a significant milestone, attributable to the dedication of staff at the company and the responsiveness of Nigerians to Etisalat’s innovative products.
“I must emphasise that the remarkable growth we have recorded is a direct result of two factors - the commitment of our staff, who serve as a vital link in the chain which drives our operations, and the loyalty and warmth of our millions of subscribers. We can only respond to them by constantly improving our products and service delivery,” Willsher said.
In just six years of operations, Etisalat has become a major industry player despite the highly competitive nature of the Nigerian telecoms market. The company has introduced a wide variety of innovative and unparalleled products and services such as the first-of-its-kind educational tool in the youth market, Cliqlite; the first loyalty proposition in the Nigerian telecommunication industry, Etisalat GEM and the new state of the art Gold Series and Flagship Experience Centres.
The company also has a reputation for customer service and is said to be the only telecoms operator in Nigeria that continually exceeds all the quality benchmarks set by the industry regulator, the Nigerian Communications Commission (NCC).
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